(Sentinel Photo by Kim Fickett) Dan Winterfeld, owner of It’s Lit in Le Mars, is gearing up for the Fourth of July holiday weekend. The store recently opened a permanent location at 1421 Red Fox Crossings, and is ready for the holiday rush this upcoming weekend.
LE MARS — A permanent location within the Le Mars city limits has recently opened its door for those looking to add a little pop and sparkle to its Fourth of July festivities.
It’s Lit Fireworks, 1421 Red Fox Crossings, offers 2,400 square feet of space filled with fireworks for the young and young at heart.
Owner Dan Winterfeld said the decision to open the permanent location came after having a tent set up in Holzman parking lot for the past four years.
“We’ve been adding locations in different cities recently and we felt this was the thing to do here in Le Mars as well,” Winterfeld said, who also has 16 locations across the state including Mason City and Fort Dodge.
“We buy in big volume to try and pass along the savings and be competitive with some of the larger businesses that come in and set up shop for 10 days,” Winterfeld noted.
With prices ranging from $ .99 for novelty fireworks to over $ 300 for a 500 gram zipper cakes for adults, there’s a price point for everyone.
“We’ve got a wide variety because there’s a wide variety of people,” Winterfeld shared. “We have one 500 gram cake that shoots off 162 shots in 45 seconds. The big ones are for the guy who just wants to wow the whole neighborhood, ”he said.
“We even have our own artillery shell that’s made just for us, it’s called Scorpio. It’s all a part of us building our brand. We had ordered another one two years ago but it’s still not here because of COVID. We plan to do more of building our own brand as time goes on.
“The company we worked with is a Christian based company and they suggest when you do something with them that you include a verse on the product. The verse reads,’I am the light of the world, whoever follows me will not walk in darkness but will have the light of life.’”
It’s Lit is managed by Shane and Traci Dreckman and is open from noon to 9 pm, Monday through Saturday and noon to 6 pm, Sundays.
Winterfeld said 75 percent of the sales for the Fourth of July holiday occur the last three days. It is those days when the store will be open from 9 am to 9 pm daily and will remain open through July 5.
Winterfeld the store will reopen for the New Year’s holiday with a specific schedule to be determined as the holiday approaches.
“We have a two week period where we can sell,” Winterfeld shared. “We will have a number on the door so people can schedule a time to buy if they can’t make it when we’re scheduled to be open.”
Dan is joined by his wife, Sara, as owner of the Le Mars fireworks business. In addition to the Dreckmans, Marilyn Meade staffs the location.
“I think the community will be amazed with the variety and the amount of product we offer, as well as the wide range of price points for everybody,” Meade stated.
While the business will only be operational seasonally, Winterfeld said they are excited to become a permanent Le Mars fixture.
“We love being in town here and we feel we have a great location,” he shared. “We do want to be a part of the community and be involved so if anyone is seeking donations such as a school’s after prom or if a fundraiser We can’t give away product but we love to give away gift certificates. ”Is being held for a family experiencing a hardship, feel free to reach out to us.