Platinum Jubilee provided disappointing trade for majority of pubs

The poll revealed 130 of the 173 respondents did not see an uplift in sales across the extended bank holiday with just 2% (3) having seen an increase of more than 100%.

The Bath Pub Company managing director Joe Cussens said: “The Jubilee weekend didn’t provide the sales boost many predicted. It was pretty disappointing.

“[The weather] We only had our outside bars open for the Thursday, the rest of the time they were closed due to unsettled and plain cold weather.

“By way of comparison, we had a week at the end of March where we had glorious weather and sales that week were as good as the double bank holiday Jubilee weekend in June.

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“Good weather is essential for a strong summer season trading, and if you don’t have a strong summer season, you’re short of cash reserves going into the winter; cash in the bank is going to be more important than ever this year . ””

This comes as data from CGA last week confirmed the Jubilee did not provide the boost the sector had been expecting as last month’s Barclaycard SME Barometer predicted a £ 76m increase in trade with 49% of operators expected to have seen a rise in sales ..

However, some operators stated they had seen positive trade over the celebratory weekend, with the MA’sPoll showing 1% (2) of respondents had seen a 75% uplift while 2% (3) saw up to 100% with 9% (15) and 4% (7) having seen a boost of 25% and 50% respectively ..

Licensee of the Unruly Pig in Bromeswell, Suffolk, Brendan Padfield explained the pub had seen “very high footfall” but warned dark clouds were gathering as consumers and businesses alike suffer under the cost-of-living crisis.


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